AAMINA
SIMONE
ABOUT
Born in 1993 in Bangalore, India, I identify as Tamilian with Egyptian ancestry. Having the privilege of growing up in Lagos, London and Singapore through my formative years, has significantly contributed to an eclectic and holistic outlook that informs my life, work, and art, every day.
Being an extremely curious child, I was also very interested in life's deeper mysteries; ghosts, aliens, magic- all the weird stuff. Which eventually manifested into deeper inquiries towards the meaning of life. Though spirituality found me young, it wasn't something I openly talked about- it was my 'safe-space' and served as a sanctuary of solace from the traumas I was carrying. On the flip side, my overt interest in expressionism; in art, music, and fashion, led to the pursuit of a degree in Creative Direction at London College of Fashion.
At the age of 18, I worked my first job at Prada in London, and continued to pursue fashion as an area of work, even after moving back to India in 2015. Setting up base in New Delhi, I worked with international local brands across varying roles of business and operational development. From organising runway presentations at Paris Fashion Week, to closely working with founding partners to re-strategise their businesses, one could say I was living "the fashion dream" but if anything, my experience only further affirmed the industry's extractive nature.
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This awakening catalysed a shift in my career path, if I was spending 80-90% of my waking life working, then surely it must be for something that's an effective agent for systemic healing. Thus began my journey of self-discovery through work; How can I devote my time to something I truly care about and also uplift the well-being of others? How can I contribute to a world of peace and make that my livelihood? If this is something that resonates with you, join me as I explore this path towards self-realisation.
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For featured work please see Press & Media
EDUCATION
2025 – 2027
Suluk Global Online Program
Suluk Academy, Inayatiyya Inner School
A 2-year intensive study in the teachings of the Sufi mystic Hazrat Inayat Khan. Deeply exploring the fundamentals of the Inayatiyya Order under the rubric of Concentration, Contemplation, Meditation and Realisation. Something more than a conventional credential— a greater depth of self and insight into life.
2025
Seven Games of Life
School of the Wisdom, Theosophical Society Adyar
A course exploring the fundamental games that everyone has to play in life: survival, love, power, creativity, pleasure, and courage. And how to play them better for the benefit of ourselves and others as in the Master Game, which has to do with transcending the mundane games of life as part of the path of personal evolution.
2023 – 2025
Mindfulness Meditation Teacher Certification Program
Greater Good Science Center, University of California Berkeley
A 2-year long meditation teacher training program facilitated by Tara Brach & Jack Kornfield. With a focus on tools for body, heart and mind, the course explores the transformational principles underlying meditation and its interface with Western psychology and cutting-edge science. By learning how to skilfully guide others through these powerful practices, the course emphasises the application of mindfulness and self-compassion to relationships, conflict, trauma, organisational wisdom, and societal change.
2024
The Transformative Power of The Secret Doctrine
School of the Wisdom, Theosophical Society Adyar
A course on how to approach one of the most comprehensive works on cosmology, ancient wisdom and occult teachings.
2023
The Higher Spiritual Path
School of the Wisdom, Theosophical Society Adyar
A course on the Theosophical path towards enlightenment, which is supported by the 'chela' or disciple's relationship with the adepts (higher initiates).
2022
Conscious Consulting Masterclass, Conscious Consulting Group
A program focused on the fundamentals and essence of Conscious Consulting, covering key principles, frameworks, and steps to creating impact.
Access Bars Practitioner, Access Consciousness
Training for the Bars (32 points on your head) healing modality as a potent tool to release the thoughts, ideas, beliefs, emotions, and considerations that stop us from creating the life we love.
2011 – 2015
Creative Direction for Fashion
London College of Fashion, University of the Arts London
The course emphasised on art direction and the exploration of various mediums of communication to express a creative vision, while strongly keeping in mind the cultural, ethical and technological considerations. I practised developing creative narratives by approaching them with experimental ideas and created (and presented) professional client briefs. I dropped out of this course in my final year.
EXPERIENCE
Jan 2025 – Present
Team Admin / Rhythm Keeper
Dancing with Mountains
Working closely and collaboratively with the core team to organize the operational life of DwM, so that it serves the best it can.
July 2024 – Present
Consultant
Good Earth
Product, Project & Brand Consultant for Good Earth's upcoming luxury skincare offering.
Feb 2024 – Jan 2025
Project Coordinator
EARTHwise Centre
Coordinating the Core Team on the Game Project of EARTHwise Games. Contributing to the Comms Team and Marketing Strategy from time to time.
Dec 2021 – Dec 2023
Consultant
Conscious Consulting Group (CCG)
Organised a workshop at G5A Mumbai to build a presence within India. Actively participated and contributed to monthly meetings. Contributed to internal tasks such as reviewing the website, and creating a project plan for redesign, participated in a few of the initial discussions for restructuring of the company. Developed resource offerings such as podcasts, written blog pieces and workshops for potential clients.
Feb 2022 – Nov 2023
Brand Manager, Botanica
Paro by Good Earth
Worked very closely with Anita Lal to bring to life her conceptual project of a skincare range. Leading cross-functional collaboration by managing aspects of R&D, legal licensing, retail training, client feedback integration, packaging assessment, marketing & strategic promotional initiatives, and restructuring of the product universe architecture.